Don Ritter

The Unnecessary Signage project presents a set of semiotics which resemble a series of industrial road signs that depict humanity’s struggle with morality and the human condition. Each sign contains a prohibitive instruction and pictograph that refer to a real-world event involving birth, childhood, love, marriage, parenting, social recognition, or death. Most of the signs associate with an actual tragedy that occurred within the last 30 years, such as a mother who beat her four-year old son to death because she suspected he was a homosexual (Do Not Beat Child To DeathRead More