Samsinar Md Sidin

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Family purchase decision making is the process by which decisions regarding purchases for the families are made. Most purchases by the family will affect the family members directly, as both the process and the outcomes will affect the well-being of family members and the family as a unit. The roles played by family members in family decision making differ with regard to the products being purchased, the stage in the decision making process, and characteristics of families and spouses. These roles may change over time due to changes in theRead More
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