Shakila Yacob

Going global: Branding strategies and entrepreneurs Malaysian industry Shakila Yacob & Rosilawati Zainoli University of Malaya Over the past decade notions of beauty have been undergoing significant transformation in Malaysia. Through interviews with managers and owners in three emerging beauty companies as well as a consumer survey, this study reveals three important factors inherent in a new approach in the ongoing commercialization of beauty: that indigenous knowledge of herbs as crucial ingredients is held and diffused by women; that women are the founders, managers and users of the products; and that these companies are family-ownedRead More