Sowatree Nathalang

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The Urban middle class and their behavior of consuming project, principled by Assistant Professor Dr. Sowatree Nathalang, of Kasetsart University, in Bankok, comprises a qualitative research framework. The researchers observe ways in which the “Urban Middle Class” acts, and hence investigates their consuming behavior and cultural patterns related to their geographic and demographic areas. When compared to other societies, such as those in India, class in Thai society indicates a relation to power, social and economic status. Consequently, the research seeks to determine the Thai patterns of behavior and economic powerRead More
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