Teh Phoey Lee

Social media has become highly pervasive of society. The expansion and compression of time and space online has created an accordion-like movement in online events. In the thus relentlessly innovative society, central to which are online technologies, new developments and trends mushroom, where users must maintain constant awareness of emerging trends, and online fads, or otherwise assume a role passive to progress. Associate Professor Teh Phoey Lee, of Sunway University, Malaysia, together with Dr. Paul Rayson from Lancaster University, Malaysia,  has embarked on the project, Measuring user sentiment around branding in global socialRead More